Pricing
Coaches coach for free. Athletes pay their coach.
Coach well keeps 15% of what a coach charges and pays out the rest. Prices below are the placeholders in place before launch.
For coaches
Coach
IncludedFreeEverything you need to coach — free
- Unlimited clients and groups
- Routines, templates and the exercise library
- Messages, calls and scheduled live sessions
- Clients at a glance and set replays
Coach + AI assistant
$19 / monthAn assistant that does the paperwork
- Everything in Coach
- Drafts routines from a client's goals and profile
- Summarises each client's form and progress every week
- Drafts check-ins and replies
For athletes
Each coach sets their own prices and what a month includes. These are the shapes most coaches start from:
Starter
from $49 / monthA plan and two live sessions a month
- 2 live sessions a month with your coach
- Your coach's plan and form checks
- Messages with your coach
Regular
Most chosenfrom $89 / monthA live session every week
- 4 live sessions a month with your coach
- Your coach's plan and form checks
- Messages with your coach
Intensive
from $159 / monthTwice a week, for a goal with a date
- 8 live sessions a month with your coach
- Your coach's plan and form checks
- Priority replies from your coach
The first 7 days with a coach are free, with 1 live session included. A card is taken up front and nothing is charged until the week is over.